Visual ID + Design System | Sears Home Services

Foundations

The Sears Home Services visual ID and design system were built to establish consistency and scalability across brand touchpoints. Initially focused on email design, the system laid the foundation for broader application. The system included:

Components built on an 8-point grid system, to ensure consistency across Figma mockups and responsive HTML renders
An accessible color palette and a full suite of accessible type styles, labeled by role and device context
A modular HTML master template

In Action

While grounded in design theory, the system was built for real-world performance, particularly within the fast-paced CRM environment.

Components were optimized for speed, flexibility, scalability, and brand integrity. Every element was engineered to reduce developer guesswork and preserve design intent.